This Mornings Holly Willoughby forced to apologise after swearing live on air10/31/2022
During This Morning's Halloween special, tensions rose between presenters Holly Willoughby and Phillip Schofield as they played the Guess the Gadget game.
Whilst passionately participating in the game, Holly said: "Oh, s***," before quickly apologising for her mistake.
"Sorry," she added. "Sorry, sorry, sorry! Something might have just slipped out, I'm so sorry!"
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Phillip jumped in to apologise again for Holly's mistake.
"I am so sorry," Phillip repeated, "I think that Holly may have just sworn and for that, I can only apologise.
Before Holly's S-bomb, the game was growing more and more intense, the cameras kept rolling, but Holly was clearly determined to beat her co-star at the challenge.
Holly's excitement continued to get the better of her as she exclaimed "What the hell?" when picking up the next item in the game moments before her mishap.
Holly, who had dressed up as Wednesday Addams, blamed her character for the mishap.
"It wasn't Holly, it was Wednesday," she said jokingly.
Luckily, some viewers took the moment lightly before heading to Twitter to laugh along. One user wrote: "What Saint Holly swearing on live TV!!"
"Holly swearing #ThisMorning has made my morning," another added.
A third said: "Holly swearing on #ThisMorning is the most exciting thing to happen in my day so far."
A fourth added: "Hahaha Holly is making my day today 'oh shit' I love swear words on live TV, it's like finding a tenner on the floor #ThisMorning."
The Addams inspired episode also saw Phillip as Uncle Fester, Alison Hammond as Morticia, Gok Wan as Pugsley and Josie Gibson as a hilarious Lurch.
Guests on the show included the woman had previously appeared on the show to explain how she'd fell in love with a ghost. During today's episode she explained she was due to wed her ghost lover.
This Morning continues weekdays at 10am on ITV.
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