Flog It guest stunned as World War II propaganda posters sell for whopping profit Wow!

Flog It guest stunned as World War II propaganda posters sell for whopping profit Wow!

07/14/2021

Flog It: Collection of posters sell for £800 in 2014

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Flog It! presenter Paul Martin was very impressed with a guest’s collection of Fougasse posters on a previously aired episode of the BBC show. The host was convinced they would do well at auction and was proved right when the collection made £800 which was double the lower end of the estimate. 

The Careless Talk Costs Lives posters were World War II propaganda material intended to discourage people from talking about sensitive material. 

The posters often showed an Axis eavesdropper or depicted a death caused by information leaking. 

Cyril Bird, known by the pen name Fougasse, illustrated the first collection of posters. 

Ahead of the auction, Paul introduced: “Careless Talk Costs Lives, you know what’s going under the hammer.

Read more: Flog It! host Paul Martin sees rare 1960s collage make huge profit

“They belong to Robert and I think these are highly collectable I really do.” 

“I hope so,” Robert replied and Paul asked: “Why are you selling them?

“Well I’ve had them a long time, they came in a book collection that I bought and they’ve been in the drawer,” he answered. 

“Very nice, they’re going under the hammer right now, let’s put it to the test,” Paul noted.

Expert Thomas Plant had given the collection an estimate of £400 to £600.

However, the World War II propaganda posters exceeded the expert’s expectations. 

“A set of eight Careless Talk Costs Lives series by Fougasse,” the auctioneer began.

“Nice series this and I have had a bit of interest in them so I am going to start them at £480.”

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“Straight in and we’ve sold them,” the BBC presenter remarked. 

They quickly reached the top end of the estimate at £600 and it seemed as if they would sell at this price. 

“Woah,” Robert remarked when an internet bid kept the auction going.

“Wow, £800,” Paul commented as the auctioneer brought the bidding to an end. 

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“Fantastic, thank you,” Robert remarked and Paul added: “Wow, wow.

“It doesn’t get much better than that thank you so much for bringing those in.”

Robert replied: “No, thank you for giving me the opportunity.” 

Flog It! airs on BBC One on weekdays at 5.15pm.

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