Meat Loaf: Musician jokingly refused one ridiculous rebrand ‘No way in hell’

Meat Loaf: Musician jokingly refused one ridiculous rebrand ‘No way in hell’

01/21/2022

Frankie & Benny’s: Meat Loaf stars in new vegan menu advert

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Meat Loaf made his big-screen debut in 1975’s The Rocky Horror Picture Show, quickly cementing himself as a star to watch. Upon the release of his debut album Bat Out of Hell in 1977, he was admired for his borderline-operatic rock anthems. For years he continued to surprise listeners with wild new ventures, from appearing in 1999’s Fight Club to even taking on a small role in Glee. Born Marvin Lee Aday, the most widely believed account of how he got his stage name was due to his weight, which topped 200 pounds in the eighth grade. Yet, after 70 years of repping the name, it was almost changed by Frankie & Benny’s no less, but the singer was clear he didn’t want to make the swap, saying: “I won’t do that.”

It’s Veganuary again, the month which supports the switch to the animal-free diet. Back in 2020, Meat Loaf had given up on his beef-eating days and switched to a vegetarian diet. While he never went fully vegan, the star did take part in the month which celebrated the free-from lifestyle.

He also backed the month’s campaign, joining an ever-expanding list of celebrities to make the switch over to a meatless diet. Other plant-based stars include Benedict Cumberbatch, Jessica Chastain, Madonna and Ariana Grande, just to name a few.

However, Meat Loaf was confronted with a bridge too far by Frankie & Benny’s that same year, who wanted him to drop the Meat Loaf moniker.

Instead, they pushed for the name Veg Loaf, but it was something he couldn’t consider. “When Frankie & Benny’s first approached me to rebrand to Veg Loaf I said no way in hell – I won’t do that.” (via. The Daily Star).

The musician did still press the importance of the month though, adding: “I’d do anything for our planet and dropping meat for veg, even for just one day a week, can make a huge difference.”

As part of his partnership with the company, Frankie & Benny’s released a tongue-in-cheek advert that joked about the idea. After its release, Elise Ash, director of strategy and brand at Frankie & Benny’s, said: “We wanted to encourage diners to swap meat for veg this January, so who better to sign up than one of the most recognised artists on the planet.”

She added: “Funnily enough, our new video isn’t far off the original real-life pitch to Meat. While we couldn’t convince him to rebrand to Veg Loaf, we’re just delighted he’s the headline act for our new vegan menu and helping spread the word on the benefits of tucking into our meat-free dishes.”

Clearly, Meat could see the funny side of the idea, though he was still serious about not changing his name.

News of his passing was confirmed on the star’s Facebook page. The family left a statement for fans on January 21, 2022, with the musician dying the previous day.

The statement read: “Our hearts are broken to announce that the incomparable Meat Loaf passed away tonight surrounded by his wife Deborah, daughters Pearl and Amanda and close friends. His amazing career spanned 6 decades that saw him sell over 100 Million albums worldwide and star in over 65 movies, including Fight Club, Focus, Rocky Horror Picture Show and Wayne’s World.

“Bat Out of Hell remains one of the top 10 selling albums of all time. We know how much he meant to so many of you and we truly appreciate all of the love and support as we move through this time of grief in losing such an inspiring artist and beautiful man. We thank you for your understanding of our need for privacy at this time. From his heart to your souls…don’t ever stop rocking!”

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