Jake Quickenden and Charlotte Crosby among celebs caught breaching ad rules05/13/2022
Jake Quickenden, Charlotte Crosby and Charlotte Dawson have all found themselves on the Advertising Standards Authority (ASA) roll call of non-compliant social media influencers.
Along with Geordie Shore star Scotty T and Love Island beauty Tyne-Lexy Clarson, the famous faces have been criticised by the ASA for "routinely failing to clearly disclose when they are advertising to consumers on their social media channels."
Social media influencers are required by law to flag up when they are being paid for a post, by clearly using "#ad"
The ASA has ruled that Jake, the two Charlottes, Scotty and Tyne-Lexy were in breach of this rule.
It states: "The influencers were contacted… and asked to provide an assurance that they would include clear and upfront ad labels in their ads.
"Those on this list either failed to provide that assurance in the first instance or subsequently reneged on it and will be subject to a period of enhanced monitoring spot checks."
The ASA then warns: "Failure to comply might result in further targeted sanctions such as ASA paid ad campaigns highlighting the influencer’s continued non-compliance and onwards referral to enforcement partners."
The X Factor, I'm A Celebrity and Dancing On Ice star Jake, 33, was found to have "misled" fans after posting three Instagram stories about blanket brand Snuggy to his one million followers last December.
He posted three stories, the first which showed him wearing a Snuggy, a link to the company website and a discount code "JAKE25 for 25% OFF".
A second story featured Jake wearing a Snuggy, and the third featured Jake and his family wearing the hooded blankets.
The text read: "BACK WITH THE FAM FOR THE NIGHT".
The ASA also said that he breached the code on "unreasonable delay" by refusing to respond promptly to its enquiries.
The regulator maintains that the use of #ad remains the clearest way to disclose paid content or recommends using platform tools such as Instagram’s Paid Partnership function.
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