We started a side hustle from our garden shed – now we're making thousands & customers queue 3 hours to buy our clothes | The Sun03/05/2023
TWO sisters who started a side hustle from their garden shed are climbing the ladder and now making thousands.
And customers queue for a whopping three hours to try to get their hands on Alice and Maisie Jones' clothing.
The siblings, 27 and 24, started fashion brand Sisters & Seekers back in 2017 when they had just £2,000 in savings.
When they began the side hustle venture Alice was a junior design engineer and university student, while Maisie was finishing sixth form.
They were working out of a shed in the garden of their family home in Wales, creating clothes for women aged 18-30.
At first, they sold vintage items on eBay and Depop, but they now get their own clothes produced in the UK and use local suppliers for embellishing and embroidery.
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And the women's "athleisure" style took off – now their clothes are worn by the likes of Molly-Mae Hague.
They no longer operate out of the family home, but have larger premises in Llay near Wrexham – and are about to shift into a new warehouse.
And Alice and Maisie also now employ 25 staff.
The popularity of their clothes was also clear last month, when customers queued for three hours to visit their pop-up store.
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The sisters said the sample sale in Chester was "bonkers", adding: "We had customers waiting for nearly three hours to come into store."
Alice and Maisie – who have also launched menswear brand Brother & Kin, told NorthWalesOnline: "The new premises will have our office space, warehouse space and further down the line, in-house studios where we plan to shoot all our collection on site.
"We have 25 currently and are actively looking for around eight more staff across all departments. As the new premises is 32,000 sq ft we anticipate the need to hire even more from now until Christmas."
The sisters have previously revealed how hard they had to work to get where they are – clocking up 16-hour days.
They said: “We lived and breathed the business 24/7.
“Up until the end of year two, we were consistently working at least 16-hour days to make sure we were perfecting all areas as best as we could, especially as we didn’t start to take any staff on until after our first birthday, so workload was heavy.
"The team we have now built work tirelessly and are as passionate about the brand and seeing it succeed as we are, and we truly couldn’t ask for anything better than that.”
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