Prince William heartbreak: Duke displays ‘genuine sadness’ over pressing problem

Prince William heartbreak: Duke displays ‘genuine sadness’ over pressing problem


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Prince William, 38, displayed deep emotion as he addressed the issue of climate change in a new video, a body language expert has claimed. The Duke of Cambridge spoke to ITV News about launching his £50 million Earthshot Prize to come up with a solution to protect the natural world.

In the clip shared by ITV royal correspondent Chris Ship on Twitter, Prince William looks moved on camera.

The Duke says: “I think with all things in life if you are willing to make a difference you have to put yourself out there and you have to commit yourself and be determined and maybe go places you might find uncomfortable, or other people might find uncomfortable.

“But really for me, the prize is about bringing people together.

“You know it’s a team prize and if we can really harness everyone’s ability to come together and tackle the earth’s biggest environmental problems then I think the prize is the right way to do it because you’re rewarding, you’re incentivising and you’re encouraging.”

According to a body language expert, William’s emotion is “genuine.”

Body language analyst and author Judi James told “Looking genuinely sad and troubled about the environment here, William speaks passionately but also modestly about his efforts to help tackle climate change.”

Judi claimed William forgoes his ego in order to get his message across in a way that starkly contrasts with the more assertive methods of his younger brother Prince Harry.

She said: “This message is not styled as a speech or a lecture and there seem to be no signs of any ego-leaking or brand-boosting here as he allows both David Attenborough and his son George to take top billing, suggesting that he leaned from their reactions rather than stamping his own personal authority over his messages and plans.”

She added: “In many ways, William comes across as a dad troubled for his children’s future rather than a future king using his status to lead from the front.”

According to Judi, William’s fatherly take on the issue comes across as “earnest” as opposed to “preaching.”

The expert said: “With his brother Harry busy preaching his causes as an expert or guru in the US and speaking in the kind of authoritative ‘tell’ mode that is expected from global stage speakers, William appears to have adopted a much more earnest but also collusive and thoughtful approach that suggests he is working through potential solutions rather than pitching them fully-formed.”

Judi claimed William resorts to “low-key delivery” and personal “story-telling” to get his message across.


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Judi said: “This rather modest, low-key delivery with personal, story-telling insights is more reminiscent of the styles of Attenborough and even William’s father Prince Charles and the effect on the viewer is that you are being asked to join in the fight by a status equal rather than being dazzled by the rhetoric of campaign superstar.”

According to Judi, William’s “lack of ego” comes through in his eye movements and subtle gestures.

The body language expert said: “The lack of ego or self-pitching is visible in the eye cut-offs.

“William’s eyes are often looking down and to his left here, suggesting he’s speaking from recalled memory and still-being-thought-through plans rather than using eye contact with the camera to stamp his own profile on them.”

William also employs, self-effacing language to avoid seeming preachy, Judi claimed.

She said: “His use of the term ‘I think…’ sounds cautionary and reflective rather than preachy and while his frown suggests concern, although his double-bounce on his toes shows he’s quietly keen to get everyone motivated and moving.”

Judi claimed the future king uses “the carrot rather than the stick” in his encouraging speech.

She said: “He uses the carrot rather than the stick here and explains how he based the prize on ‘encouragement and reward’ rather than pushing and urging.

“When he talks about ‘making a difference’ and committing yourself and being determined he describes it as going to places that can make you ‘uncomfortable’ and this sounds like a share, as though he has been and will be experiencing the same emotions as his audience during their efforts.”

According to Judi, William’s hand movements shows he tries to appeal to his audience’s sympathies rather than “thumping” his message home.

She said: “William also emphasises the team aspect of the benefits of this prize.

“Using clutching, catching gestures with both hands he speaks in the style of an appeal here, rather than a tub-thumping speech complete with ‘oven-ready’ soundbites.

“He also explains how the prize will bring people together, stressing the words ‘everyone’ and ‘come together’ to show how this new reward would work and have strong emotional benefits during this time of global crisis and unrest.”

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