Home » Pizza Hut launches new Book It! program as part of its nostalgia-themed campaign
Pizza Hut launches new Book It! program as part of its nostalgia-themed campaign
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Everyone knows that when you read a book, you’re rewarded with pizza.
For children growing up in the ‘80s and ‘90s, the Book It! program by Pizza Hut played a major role in learning to read. Now, Pizza Hut is launching a new version of the popular reading program along with nostalgia-themed merchandise for grown-ups.
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Pizza Hut is launching Camp Book It!, an online program that parents can use to help with summer reading. In a press release, the company describes the new reading program as being designed to foster "a love for reading."
The announcement is part of Pizza Hut’s Newstalgia campaign, which highlights the restaurant’s classic look and style