Inside BBC The Apprentice Alan Sugars new sidekick Tim Campbells life including business flop

Inside BBC The Apprentice Alan Sugars new sidekick Tim Campbells life including business flop

01/04/2022

After a two year break due to the pandemic, The Apprentice is returning with a new series on Thursday 6th January.

As well as a fresh batch of 16 contestants vying to win £250,000 for their businesses, there's another new face on the show – Tim Campbell MBE who will be taking Claude Littner's spot as Lord Alan Sugar's sidekick.

Claude has been forced to pull out of the show as he recovers from a serious injury. The 72 year old fell off an electric bike, and the accident was so severe doctors considered amputating his right leg.

Tim will be keeping his seat warm in the meantime, who won the very first series of the BBC show in 2005 when the prize was a £100,000 job at Alan's company.

"My former winner Tim Campbell will step into Claude’s seat and be my eyes and ears as the candidates face a tough set of business challenges in the upcoming series," said Alan of the change.

"Having been on the show myself, I know the hard work that goes into it so I didn't take the decision lightly," said Tim, who will also be joined by long-standing star of the show Baroness Karen Brady. He added, "I wish Claude the very best as he recovers."

The 44 year old businessman was previously a Project Manager at Transport for London, before beating runner-up Saira Khan to win the show.

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Tim went on to run the charity Bright Ideas Trust — which helps disadvantaged young people through entrepreneurship and digital marketing agency, Marketing Runners.

However, Marketing Runners was taken off the Companies House register last year and had only £5 of assets at the end of 2019. While, the Bright Ideas Trust has not filed accounts since 2018.

Tim told The Times, “I’ve had experiences of things not going the way that you plan. Anyone who puts a business plan together, and [says] it manifests itself in exactly that way… they're either very fortunate or they're not telling you the 100% truth."

Tim, who was awarded an MBE in 2012 for for Services to Enterprise Culture, credits his mum Una for inspiring his own work ethic. "She never called it entrepreneurship, she just called it making ends meet."

He continued, “I grew up in an environment where you did what you had to to make the money that you needed."

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