Home » Lifestyle » Guess reportedly pulls ‘G-Logo’ tote bag after fans say it look too similar to an indie label
Guess reportedly pulls ‘G-Logo’ tote bag after fans say it look too similar to an indie label
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The California-based fashion company Guess has reportedly dropped its G-Logo tote bag after social media users claimed the design looked too similar to a trendy indie brand.
A statement sent to People magazine confirmed the retail chain “has voluntarily” halted the sale of its tote, which features a large embossed letter "G" inside a circle and four arm straps.
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Knowledgeable fashion insiders noticed these design elements and compared it to Telfar, a unisex handbag and apparel brand that has gained a cult following on platforms like Instagram, Twitter and Reddit.
Telfar Global, which is designed by 36-year-old Telfar Clemons, has been making its signature Shopping Bag tote since 2014. Instead of featuring the letter G, Telfar’s totes feature the brand’s remarkable T logo.
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The brand’s luxury bag has made such a strong impression in the fashion community, Telfar began a “Bag Security Program” in August 2020 to help customers place preorders since the totes typically sell out fast.
Fashion industry watchdog Diet Prada called out Guess for its similar design in an Instagram post on Friday, March 26. The post sparked a conversation among the Instagram account's 2.6 million followers and spread noticeably to other social media platforms.
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