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GM's Super Bowl ad taps Will Ferrell and zombies to help sell electric cars
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Will Ferrell finally made it back from Norway.
The comic actor is returning to star in the General Motors Super Bowl commercial after appearing in the 2021 spot, which featured him bringing the electric Cadillac Lyriq to the Scandinavian country to "crush those lugers," who buy more electric vehicles per capita than anyone else.
This time around, he will be driving a variety of electric GM models through settings from Netflix shows and movies to promote the automaker's collaboration with the streaming service, which will feature its vehicles in several original productions.
GM will have nine all-electric models on sale across its brands in the U.S. by the end of 2023.
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"Entertainment has a huge impact on culture. We want to make EVs famous on streaming, small and silver screens to build an EV culture through storytelling that incorporates the experiences of driving and owning an EV," GM Global Chief Marketing Officer Deborah Wahl said.