First Black hair Christmas advert airs on British TV throughout November

First Black hair Christmas advert airs on British TV throughout November

11/06/2021

As Christmas adverts land on our screens once more, you might spot the first ever black hair ad landing on screens.

For the first time, there'll be advertisement where Afro hair products will be championed.

The first for British TV will see the advert starring a Black woman as she struggles to get her hair tresses in shape for a Christmas party.

Her bristle brush doesn't come in handy, and she instead receives an Afrocenchix gift from friends to give her curls the boost they need.

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The ad is named Get It Right This Christmas and the CEO of Afrocenchix, Rachael Twumasi-Corson, has called it a "tale many can relate to."

Rachael continued to tell Metro.co.uk: "Feeling insecure before a big event feels awful, and we’ve all been there. This time the solution comes from a brand that understands the unique needs of people with Afro and curly hair."

The advert sees a step forwards in terms inclusion and a better representation of the UK.

Discussing the advert further, Rachael told the publication: "Diversity enriches the British culture, but some people worry that it somehow takes away from the white majority.

"This type of unwarranted fear leads to a huge amount of the racism and trolling – which we have experienced at Afrocenchix.

"Some people fear that adverts with Black or mixed heritage families are forcing diversity down their throats and taking opportunities from white actors.


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"I’d ask those who find them contentious to think about the positive impact such ads have on little Black British children and reconsider their finite thinking. There’s room for everyone," she added.

Rachael and fellow entrepreneur Joycelyn Mate founded the successful company after finding frustration with the lack of products for Afro hair.

In July 2021, the company announced it had raised a whopping $1.2m (£890,000) in investment to grow the business.

Their products are both "kind to people and the planet," and you'll be able to see more when you watch the ad, which will run for the month of November.

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