Fashion brands people struggle to pronounce – and how you say them

Fashion brands people struggle to pronounce – and how you say them

08/26/2022

Have YOU been saying your favourite fashion brand wrong? Language experts reveal how to pronounce the 10 names that make most people stumble – including Hermès, Loewe and Jacquemus

  • Many people don’t know how to pronounce some of the biggest fashion brands
  • Fashion month is approaching as cities around the world prepare for September 
  • Experts have banded together to inform people how to pronounce the brands 

They populate Britain’s high streets but many of us still don’t know how to pronounce some of the biggest fashion and beauty brands out there.

Fashion month is fast approaching as four of the main fashion capitals of New York, London, Milan and Paris are preparing to welcome editors, stylists and influencers throughout September.

Whether you are attending yourself, creating fashion content on social media, or simply admiring designers’ creativity online, it is probably helpful to stay up-to-date with the accurate pronunciation of your favourite brands.

Hermès, Dior, Moschino and Gucci were all brands people have struggled to get their tongues around

French luxury fashion house Louis Vuitton took second place in the ranking with 7,080 pronunciation searches each month (File image)

With this in mind, UK-based online language learning platform Preply has created the ultimate fashion and beauty pronunciation guide to help spectators correctly pronounce the most difficult names in the industry.  

Preply analysed Google Search data for more than 300 of the most popular and valuable fashion and beauty brands to reveal which names spectators have been looking for guidance online. 

Hermès is the most commonly mispronounced fashion brand with 8,100 people each month searching for ‘how to pronounce Hermès’ or ‘how to say Hermès’. 

The name of this brand can be difficult if you don’t speak the native language, but Preply can reveal it is correctly pronounced ‘EHR-mez’. 

Beauty brands L’Occitane, Cerave and Schwarzkopf as well as La Roche-Posay have also left Brits confused

Another French luxury fashion house, Louis Vuitton, took second place in the ranking with 7,080 pronunciation searches each month.  The brand is correctly pronounced ‘lou-ee VWEE-tah-n’.

Number three on the list has been assigned to Versace with 5,120 searches.  The epitome of Italian luxury, founded by Gianni Versace in 1978, is currently creatively led by his sister, Donatella. 

The designer and businesswoman has even called out mispronouncing people in this iconic video. It’s not ‘ver-sah-chee,’ it’s ‘Ver-sah-CHEH.’

It is not just fashion brands that prove difficult to pronounce; the research also reveals the top ten beauty brands that are leaving people tongue-tied. 

Each month, 1,810 people search to reveal the correct articulation of L’Occitane, putting the French luxury retailer of beauty and home products in first place. 

If you’ve ever wondered how to pronounce the Provence-inspired brand, chances are you’re not alone. The right way to pronounce is ‘lox-EE-tahn’.

CeraVe came second with 1,170 pronunciation queries. The brand is known for its skincare products formulated to help restore the skin’s protective barrier. 

If you weren’t sure how to say it, the correct pronunciation is ‘CER-ah-vee’.

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