The Apprentice's Victoria gets her own back on Alan Sugar after hobby remark

The Apprentice's Victoria gets her own back on Alan Sugar after hobby remark

03/25/2023

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The Apprentice star Victoria Goulbourne got her own back on Lord Alan Sugar after his savage comments about her future in business.

The former flight attendant narrowly missed out on a spot in the final to become the 76-year-old’s business partner and win his £250,000 investment.

After reaching the penultimate hurdle with Dani Donovan, Marnie Swindells, Megan Hornby, Rochelle Anthony, Victoria, who owns a sweet shop, was ultimately fired by Lord Sugar.

As she was booted out of the boardroom, Lord Sugar could not resist making a jibe, telling her: ‘Frankly, I’m not sweet on your idea, I’m afraid.’

He added, to the outrage of viewers, who branded it ‘patronising’ and ‘cold’: ‘Keep it as a hobby. No, it makes a good hobby.’

Victoria returned to The Apprentice for its final on Thursday and finally got to dress down Lord Sugar.


She had been selected by Rochelle, who wanted the investment to expand her hair salon, catering for all different types of hair and offering tutorials, as part of her team.

Victoria’s hair was used in an advert for the salon during one of the tasks, with her telling Lord Sugar: ‘I decided to go into modelling after you told me my last business should be a hobby, so…’

The whole boardroom erupted into laughter, with even Karren Brady struggling not to giggle.

‘I remember that morning that we found out thinking, “Just put me out of my misery. I know I didn’t win.” Then he gave me the shock of my life and said I had, so I also had to process that and try and deal with that feeling that I’d had that I hadn’t, and then I had, and it was a lot.’

The Apprentice is available to stream on iPlayer.

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