Spotify Acquires Music Trivia Game 'Heardle'07/12/2022
Spotify has acquired Heardle, a music trivia game that challenges players to identify songs based on select snippets. Under the agreement, the free-to-play title will be available in the United States, Canada, the United Kingdom, Ireland, Australia and New Zealand.
The game, which remains a standalone website, provides players with six guesses, in a similar fashion to The New York Times‘ Wordle. Once the answer is revealed at the end of the game, players will be able to listen to the full song exclusively on Spotify. Notably, Heardle previously linked music to SoundCloud.
“We are always looking for innovative and playful ways to enhance music discovery and help artists reach new fans,” Jeremy Erlich, Spotify’s global head of music, said in a statement. “Heardle has proven to be a really fun way to connect millions of fans with songs they know and love and with new songs… and a way to compete with their friends as to who has the best musical knowledge. Since its debut, the game has quickly built a loyal following, and it aligns with our plans to deepen interactivity across the Spotify ecosystem.”
Spotify did not disclose the price of the acquisition, though it did confirm that the game currently boasts millions of players.
Check out the game for yourself here.
Elsewhere in music, Meek Mill has left JAY-Z’s Roc Nation Management.
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