RHUDE and Instant Brands Link Up for Design-Oriented Kitchenware Capsule

RHUDE and Instant Brands Link Up for Design-Oriented Kitchenware Capsule

10/25/2021

Kitchen appliance company Instant Brands has partnered with ready-to-wear label RHUDE on a limited-edition collection of kitchenware. The new line reimagines classic appliances and tools with a fresh design-oriented approach.

Titled LATE SUMMER, the collection was named by RHUDE founder Rhuigi Villaseñor in honor of his mother, who taught him how to cook. At the intersection of fashion and cooking, the unexpected collaboration blends the two crafts, yielding an exciting selection of one-of-a-kind kitchen products, including an electric pressure cooker, dinnerware set, chef knife, glass food storage and cups.

“I feel privileged that my designs and the beauty I am able to bring to the iconic portfolio of Instant Brands can be part of ‘together moments’ when people use these products to cook and enjoy food with loved ones,” Villaseñor said.

The capsule features RHUDE’s signature yellow color throughout, marking the first time the Pyrex collection has altered colors from its classic red.

The collection will launch on Monday, November 1 at 9 a.m. PST. It will be available for purchase on the websites of both Instant Brands and RHUDE.

In other design news, JINS Eyewear launched a special collaboration with Evangelion.
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