M&M'S Announces New Caramel Cold Brew Flavor

M&M'S Announces New Caramel Cold Brew Flavor

10/06/2022

M&M’S is elevating its flavoring with a new announcement. The titular chocolate candy is bringing a permanent flavor to fans’ tastebuds by tapping into the booming cold brew phenomenon. M&M’S Caramel Cold Brew is the brand’s fun new twist on the chocolate classic, combining one of coffee’s most popular concoctions to create a savory-meets-sweet offering.

The new flavor features bursts of smooth, robust coffee flavor with sweet, chewy caramel, all while covered in M&M’S milk chocolate and colorful, candy shell. Of course, with a new flavor, M&M’S has also introduced a new character, Purple, to be the Caramel Cold Brew’s ambassador. For the first time ever, fans will see the newest character introduced on the packs. In regards to the new flavor, Allison Miazga-Bedrick, Senior Marketing Director at Mars Wrigley said, “More and more coffee drinkers are exploring new flavor combinations, with cold brew ranking as one of Gen Z’s most purchased drinks. Mars’ M&M’S brand decided to tap into the booming cold brew coffee scene and pair it with a confectionary favorite – caramel.”

M&M’S Caramel Cold Brew is the brand’s second coffee-flavored offering announced this year, following the brand’s limited-edition holiday Espresso flavor – which is scheduled to hit shelves ahead of the winter holiday season. Caramel Cold Brew is the first permanent coffee-flavored product in the lineup.

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