KFC Crafts Italian Leather "Wrapuette" Bag to Hold Its New Twister Wrap

KFC Crafts Italian Leather "Wrapuette" Bag to Hold Its New Twister Wrap

04/26/2022

From “finger-lickin’ good” nail polish to fried chicken gaming consoles, KFC has been pushing creativity when it comes to its marketing endeavors. This time around, the fast-food giant is heading back into the world of fashion to promote its Twister Wrap.

Named the “Wrapuette,” KFC has created a luxurious limited-edition bag that holds your Twister Wrap and keeps it warm. Calling it “FASH-HEN,” the Wrapuette is made from Italian leather and is handcrafted by Savile Row artisans. It references the popular Y2K Baguette bag and features a Colonel Sanders logo at the front, and a metal KFC keychain.

Playing on the price of a Twister Wrap — £1.98 GBP during its promotional week — the Wrapuette is waitlist only with a price tag of £198 GBP. All proceeds from the sale are set to go towards the KFC Foundation.

In other food news, Mountain Dew Flamin’ Hot is returning.
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