Halsey’s About-Face Makeup Brand Drops Anti-VDay Collection

Halsey’s About-Face Makeup Brand Drops Anti-VDay Collection

02/13/2021

Ahead of Valentine’s Day, Halsey has launched a new Anti-VDay collection from her new makeup brand about-face.

Anti-VDay consists of a range of kiss-proof colors with a soft, velvet finish. Thec ollection includes 5 Paint-It Matte Lip Colors priced at $22 and 4 coordinating Matte Fix Lip Pencils costing $17.

“The Anti-VDay collection is a perfect representation of our brand identity for about-face,” said Halsey, Founder and Chief Creative Officer of about-face.

She added, “It’s the permission to ignore all the rules and do whatever you want without waiting for that ‘special someone.’ It’s about taking the power back and doing things for yourself.”

The Grammy Award-nominated multi-platinum singer/songwriter launched her new makeup brand about-face last month.

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