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Brand marketing salaries, revealed: What top advertisers like Nike, Burger King, and Citibank pay employees, from strategists to CMOs
Top brands in consumer goods industries like apparel, packaged goods, and fast food continue to support the global ad ecosystem, even as traditional media outlets lose ground to online platforms.
These companies remain top destinations for marketing professionals, especially as ad agencies shed thousands of jobs — and they recruit people from around the world.
Business Insider analyzed the US Office of Foreign Labor Certification's most recent quarterly disclosure data for the biggest US advertisers to reveal what they pay their marketing employees.
Salaries range from $95,181 for a marketing project manager at Adidas to $600,000 for a chief marketing officer at Mondelez.
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The media and advertising ecosystem has changed dramatically in recent years as consumers spend more time online, eroding the influence of formerly dominant media outlets like broadcast television networks.
But big brands still spend billions each year to promote their products across an increasingly complex array of platforms. And they pay their employees competitively at a time when ad agencies have shed thousands of jobs due to the pandemic and brands are taking more of their marketing in-house.
Like agencies, brands hire talent from around the world to fill top marketing jobs, and they're required to list base salary rates when filing paperwork on behalf of all employees who received visas. The US Department of Labor's Office of Foreign Labor Certification releases that data every quarter.
The brands in this story appear on AdAge's index of America's top 200 advertisers or are prominent brands in their industries and received visas for marketing jobs during the most recent quarter. The top spenders in some industries, such as auto and insurance, did not have relevant salaries in the visa data.
The salaries and ranges listed are based on "prevailing wages," or the minimum pay required for the jobs in question. The Department of Labor uses these numbers to prevent international and domestic professionals from being exploited.
Spokespeople for all the companies mentioned in this story either declined to comment or did not respond to related requests.
Apparel: Nike paid a global brand director $155,965 and The Gap paid a visual director up to $240,100
Top apparel advertisers Adidas, Nike, and Puma have been negatively affected by the pandemic, with Nike's total revenue down 38%, Adidas's net sales down 19%, and Puma's net profit down 61.6% year-on-year in the first quarter.
But as the economy starts opening up, the industry has started to bounce back. Strong online sales helped The Gap offset a blow to its revenue in the most recent quarter, when year-over-year revenue fell about 18% to $3.28 billion.
With malls and stores opening again, retailers added 258,000 jobs in July, according to the Labor Department — offsetting job cuts announced by some national chains.
Here's how some top apparel companies pay their marketing employees: